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Fragrance packaging has been cast in an amusing role, says Rosen and these experts.
May 14, 2013
By: Jamie Matusow
Editor-in-Chief
Marc Rosen, president, Marc Rosen Associates and renowned packaging designer, has recruited experts to discuss how fragrances have become amusing and entertaining – especially celebrity launches. The seminar, “That’s Entertainment,” will look at how pop stars like Nicki Minaj and Lady Gaga are inspiring intriguing and unique bottle designs, and pioneering this new direction in fragrance packaging. An expert panel will discuss the marketing, retailing and future trending of these new amusing fragrance designs. Speakers include: Karen Grant, vice president and global beauty industry analyst, The NPD Group (and a member of Beauty Packaging‘s board of advisors); Lorrie King, senior global marketing director, Coty Beauty; Gail Boye, president, IDEATION by Gail Boye; Noreen Dodge, global marketing & creative development consultant, Elizabeth Arden. “That’s Entertainment” will take place at 2 pm on Wednesday, May 15th at Luxe Pack NY.
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